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| To be held during the build up to the Original
Sushi Competition 2004's final event, series of
Related Events encourage entries and raise awareness
of sushi in the UK. |
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| Event
1: The Launch |
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Mon.
23 February. '04 12:00-15:00
Location: Zilli Fish Too (restaurant)
Address:8-18 Wild Street, Corner of Great Queen Street, London WC2
Additional Details: Launch of Related Events and " Japanese Week" at
Zilli Fish Too.
Attendees: Press / Guests |
| Celebrity chef/restaurateur Aldo
Zilli, founder of the Zilli restaurants, had
been challenged by the competition to prove that
sushi could be adapted and served with other
cuisines, and on 23rd February 04, press and
guests including the Japanese Ambassador crowded
into his Italian restaurant Zilli Fish Too to
witness Zilli, the competition’s two visiting
Sushi Masters and its main chef demonstrate a
range of brand new sushi starter dishes that
included ingredients associated with Italian
cuisine. The event marked the combined launch
of the restaurant’s ‘Japanese Week’ (during
which the new dishes featured on its menu) and
the competition’s ‘Related Event’ series. |
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| Event 2: 'City Sushi' contest |
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Wed. 25 February.
'04 18:00-20:00
Location:Moshi Moshi Sushi Liverpool Street
Address:24 Upper Level, Broadgate, London EC2M 7QH
Additional Details:'City Sushi' contest facilitated by Master Chefs
Attendees: Press / Locally-working guests |
| City workers rolled
up their shirt-sleeves and rolled up their sushi
rolls in a City Sushi contest that took place
during the Moshi Moshi Sushi restaurant event.
Regular customers of the restaurant were invited
for this event and the winner of the contest,
Becca Baily, said that she thoroughly enjoyed
the experience and would definitely be entering
the competition. |
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| Event 3: The School Event |
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Thu. 26 February '04 14:00-15:30
Location: Christ Church CE Junior School
Address: New Broadway, Ealing, London W5 2XA
Additional Details: Educational and fun event in
collaboration with Silla Bjerrum and Henry Harris(Racine)
Attendees: Press / Pupils aged 10-12 / Parents |
| On the 26th of February, pupils of Christ Church
CE Junior School tried their hands at making sushi
in a fun, educational event for which Henry Harris
of Racine restaurant and Silla Bjerrum of Feng
Sushi restaurants assisted. This event included
demonstrations by the sushi Master Chefs of beautiful
doll, flag and fish shaped decorative sushi dishes
associated with the Japanese boy and girl day celebrations,
which fascinated and inspired the children and
motivated them to enter the competition. |
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| Event 4: The College Event |
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Mon 1 March '04 (1) 9:30-11:30 (2) 14:00-16:30
Location: Thomas Danby College (Leeds)
Address: Roundhay Road. Leeds LS7 3BG
Additional Details:(1) Educational and fun event
(2) Masterclass lecture on sushi skills, attitude,
hygiene etc.
Attendees: Press / School Children / Catering Students
/ Food Industry |
| On the 1st of March, two events
were held at Leeds’ Thomas Danby College,
the first of which was for children and was similar
to the School
Event described above. For the second event, the
visiting sushi Master Chefs taught a sushi master-class
to students of the college, which included such
essentials as how to handle sensitive foods like
raw fish hygienically, knife skills and sushi forming
techniques. The students also sampled sushi rice,
which greatly motivated them for the following
important lesson on how to make it. |
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| Sushi Master Chefs |
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Masayoshi Kazato
Owner/chef of Sakae Sushi restaurant and Deputy
PR Director of All Japan Sushi Associations
A
professional sushi chef for 35 years, Mr. Kazato
is passionate about sharing the art
of sushi with others. He holds many titles
of responsibility with organisations and committees
pertaining to sushi and his own sushi restaurant
is so popular that queues form outside it.
Experience abroad:
Since 1997: he has been involved with the annual
All America Sakura Festival
1999: demonstrated at the Japanese Embassy in Washington
DC’s SushiExhibition
Since 2000: he has been a contest director and
judge for the annual All America Sushi Skill Contest
2000: Involved with Sakura Festival, Germany, organised
to celebrate the completion of
the Japanese consulate in Berlin
2002: Involved with charity sushi event in the
USA in aid of 9/11 disaster
: Involved with charity sushi event in aid of the Czech Republic flood disaster
relief effort held at the Japanese Embassy, Czech Republic.
2003: Lectured and demonstrated for the Original Sushi Competition 2003 in the
UK
2004: Lectured to over 600 professionals and students at the California Culinary
Academy, San Francisco, USA |
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Haruyoshi Matsuda
Owner/chef of Dai Sushi restaurant and PR member
of All Japan Sushi Association. With over 35
years of experience, Mr.Matsuda holds titles
with many sushi-related organisations and committees
and has lectured extensively on the subject of
sushi in Japan and around world.
Experiences abroad:
1999: Involved with Sakura Festival, Germany,
organised to celebrate the completion of
the Japanese consulate in Berlin
2002: Involved with charity sushi event in
the USA in aid of 9/11 disaster
: Involved with charity sushi event in aid
of the Czech Republic flood disaster relief
effort held at the Japanese Embassy, Czech
Republic.
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Find out all about Original Sushi Competition 2003 
